• Develop the customer insight strategy for channel to address growth and efficiency objectives

• Build the right tools, data infrastructure and approach to develop and propagate accurate and actionable insights

• Work with the stakeholders to convert the customer/business insights into actionable inputs and measure the efficacies of the same

• Use customer insights as a value driver to provide competitive advantage to business team

• Develop a sound practice of hypothesis formation, testing and validation to address key business problems and solution

• Lead a team of data analysts and knowledge partners and build a data and insights-based culture across the various functions of the e-Commerce channel