Understand requirement of the stakeholders, define clear objectives, manage day

to day interactions & build consensus

 Create reports and determine key performance metrics

 Measure and report performance of all marketing campaigns, and assess ROI and

KPIs

 Monitor market trends, research consumer markets and competitors’ activities

 Oversee new and ongoing marketing and advertising activities

SEO & Website Analytics | Governance

 Optimising copy and landing pages for search engine optimisation

 Performing ongoing keyword research including discovery and expansion of

keyword opportunities

 Researching and implementing content recommendations for organic SEO

 Analysing website and social media pages (FB, Instagram, LinkedIn, YouTube,

Quora etc.), making recommendations for improvement

 Monitoring website traffic, search results, and developing strategies

 Generating content ideas and working on content creation

 Updating outdated content

 Optimising pages for desktop, tablet, mobile etc.

 UI | UX understanding

 Analysing the consumer journies and optimising accordingly

 Developing link-building strategies

 Keeping up to date with new trends and SEO best practices

 Working with web development and relevant teams to implement solutions

 Understanding the behavior and expectations of online visitors

 Staying up to date with the latest trends in online marketing and design

 Devise and manage the Website Governance process